LinkedIn launched LinkedIn Today, a social news tool for business users that encourages perpetual use, similar to Facebook and Twitter. 
From a consistent use standpoint, LinkedIn has a hard time competing with Facebook and Twitter. Users seem to view LinkedIn as a professional portal that doesn't require continual monitoring. Facebook and Twitter on the other hand seem to have a connected mantra that requires daily attention, and users feel out of touch if they aren't constantly engaged and interconnected.
Obviously this isn't the case, but users feel a subconscious isolation if they aren't checking their digital lives on a daily basis. Most people view LinkedIn as an environment for career networking, which doesn't consist of frequent changes and status updates. Users even have their Twitter updates linked via an external platform that appears on the LinkedIn feed, which is included on the landing page.
As a result, LinkedIn is trying to capture a degree of success with this approach to social media. They want to encourage uses to visit on a daily basis, by providing more value and the ability to directly search news online. To a certain extent, they want to be a one-stop shop for online content absorption. This may be quite challenging, although it is a great place to commence in a difficult social space.
Read the full article via Fast Company
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