The On-Going Conversation

The Nature of Cell Phone Usage

Cell Phone Trends in 16 Countries: Source: Pew Research Center. The median % of people who own a cell phone has increased by 36% since 2002; the current median is 81%.

The American Mind

I consider myself to be fortunate and cannot imagine being born anywhere else in the world. As an American, I realize that I take many elements of my life for granted. Among these are my personal freedom, education, public infrastructure, clean drinking water, the ability to find a satisfying career and the relatively safe communities that we have to choose from.

But we didn’t do anything to enable our success – we just happened to be born in a place that values liberty and the capacity to become anything that you want. At least it seems as though this particular mantra has been communicated to us since we were young.

This approach has a tendency to create a population that remains motivated and even helps maintain a degree of optimism. Obviously this frame of mind isn’t present throughout the world, especially in countries that are classified as underdeveloped. Within a country that is classified by this terminology, it can be challenging to cultivate happiness and a degree of optimism. Citizens don’t envision more fulfilling days, because they grow accustomed to the reality that they experience on a daily basis.

It can be hard to understand another perspective and way of life, especially if you haven’t experienced it for yourself. This seems to be the case for a majority of individuals that live in the United States. We cannot actually fathom the reality in opposing countries that are less fortunate than us. We can only imagine what it would be like, but will never have to face such dire circumstances. Even though we cannot fully understand what it would be like, that doesn’t excuse us from at least trying to permit growth and prospective success in such places.

As a result, I believe that more developed countries have an obligation to help enable success in underdeveloped nations. It could either be financially, democratically or even emotionally. Less fortunate countries and individuals want to feel as though they aren’t alone in the lingering chaos.

However it can be tough to decipher if assistance will truly benefit an underdeveloped country. If the support happens to be economic, it can be difficult to guarantee that the monetary help won’t be utilized in selfish ways, by manipulative individuals. Who knows, it may not even reach the individuals that truly need it.

They may not even have the ability to drink fresh water and shower on a daily basis. Many remain rural and don’t consist of public transportation and urban development, making citizens to some extent stationary. This limits their potential for job opportunities, unless they are employed within the place they directly live. With this in mind, more fortunate countries should even consider commencing businesses in such locations, which will hopefully help provide stability and opportunities for personal economic growth.

If they do incorporate business in such a place, they need to make sure to not take advantage of the situation. They must provide considerable wages that can benefit citizens, who happen to be on the low end of the socioeconomic spectrum. The work must also be safe and ethical, without potential for health issues and prospective concerns that may occur because of the work itself.

Organizations may also need to provide transportation to and from work. Not to mention, external assistance can even help create a safer environment within particular communities. People in ominous circumstances may potentially resort to crime, which generates unsafe neighbors in devastated areas. This can be another area for interaction by more fortunate countries, which may have resources to provide heightened security.

All in all, I cannot help but question if developed nations have an obligation to facilitate success in such countries. We have extensive resources and seemingly unlimited opportunities for citizens to flourish from. At times our resources even seem quite unnecessary, especially considering they have been ingrained in our lives since youth. Take the time to consider those that are less fortunate, who need assistance – assistance that we merely take care granted on a perpetual basis.

Social Media: Expose Your Company to the Light

As cliché as it sounds, you never know until you try.

This day in age it has become increasingly important for businesses to harness social media. You don't necessarily need a perpetual approach either, but at least give it a try and see where the outreach takes you. It is also relatively effortless and economically feasible as well; it only requires time and dedication. Not to mention, the benefits overwhelmingly outweight the time and energy that organizations must be prepared to devote towards the social ecosystem.

The social media environment is constantly evolving and changing as well. As this occurs, social media continues to become increasingly connected to business and the way in which it is conducted. Despite the juxtaposition of social media and social businesses, the phenomenon remains relatively new and wasn’t even part of the picture ten years ago. As a result, it can be challenging to decipher what is to come and where the world of social media is headed.

Regardless of the direction that social media may travel, I am intrigued by the possibility of what’s to come and where the trends will ultimately lead. However, even with excitement there comes a degree of obfuscation. One can never truly predict the course of time, and we will have to wait to see where the process goes next. Personally, I think that location-based networking services will continue to expand and increase the overall level of personal transparency. For example, Foursquare would be classified as a geographical social media network.

Moreover, if companies neglect to commence a social media strategy, they may be failing to connect with a niche portion of the population. This niche segment could potentially become customers, which may even help cultivate more customers, merely through word-of-mouth marketing.

All-in-all, I believe the benefits of social media are hard to decipher and classify. However, I wanted to showcase an assortment of ways that social networking can benefit companies of all sizes. Who knows, maybe you will experience the benefits first hand and create a tangible way of classifying your own social advantages.

The Three Benefits of Reaching Out -- Socially and Strategically

1. Transparency -- Companies now have the ability to be more open than ever and connect with customers in mere seconds. It can also function in a reverse manner, with individuals being able to communicate with companies online, aside from the barriers of an organizational hierarchy. For the most part, prospective customers want to feel as though companies have the utmost credibility and conduct business in an honest fashion. With this in mind, social media can be an avenue to accomplish this, by opening the gates of communication to any individual that would like to correspond directly with the company.

2. Awareness -- Businesses can build an online identity, which hopefully generates more involvement from ordinary individuals. Social media can also be a primary avenue for news on events, contests and information that correlates the organizational mentality and overall mantra. This will allow companies to control the message and the fashion in which they convey themselves. Ideally companies want to present themselves in a professional manner, plus social media can help document the tech savvy nature of an organization, by showcasing their ability to utilize online avenues of expression.

3. Special deals and contests -- Ann Taylor for example is using Foursquare in a recent effort to harness social media platforms. Their campaign specifically allows individuals that are mayors at specific locations in New York City, to receive 25% off of their total purchase. Depending on the successful of their campaign, they may even attempt to expand the approach to all stores nationwide. Not to mention, there are specific social media programs that will allow to trigger messages at specific times. By having the option to schedule a message, businesses can determine when they would like prospective customers to be made aware of certain information. This means that social media in a sense, is more tactical than ever.

Business can also establish credibility, integrity and a degree of trustworthiness, merely by interacting with a niche portion of the population on-line. Obviously it needs to be in a positive and helpful manner, which will help yield the results that companies are striving for. Nonetheless, a companies’ approach is generally dependant on their particular organizational mantra and overall goal structure.

All-in-all, businesses should consider commencing a social media strategy, if of course they haven’t already. The strategy doesn’t necessarily need to be perfected from the onslaught either. Through time and social participation, businesses can literally generate a social prescription for the company, which speaks from experience and contains a frame of reference for comparison.

This prescription will hopefully become a remedy for the company and involve a transformation, once businesses have an understanding of the landscape they are working with. Just remember, there isn’t necessarily an incorrect way to conduct social marketing – just give it a try and see what happens. There are no rules to abide by and the conditions are still relatively new.

Image Credit: Social Media Marketing -- Enough is Enough by: Jennifer Mattern - July 2009

Communication is the Only Way

Communication is tool that each and every one of us is required to utilize on a daily basis. Without having the power to voice your opinion, it can be challenging to connect with people on a personal level. We not only need to connect with people on a personal plateau, but a majority of us are also responsible for establishing common ground in a professional manner.

That is why it is crucial to create a degree of confidence with your communication skills. Like anything else in life, your communication skills can be honed and you can become proficient with perpetual use and practice.

It is also applicable and arguably a requirement for business interactions. Without communicating in a professional manner, businesses can fail to connect with prospective customers. You not only need to create an environment of trust and dependability, but you also need to assure the potential client that you will have their back throughout your relationship.

Moreover as a public relations and mass communications graduate, I feel as though I fully contemplate the importance of credibility, honesty and transparency, which can be facilitated and help establish relationships with the individuals you interact with.

Listed below are a few recommendations for creating a quality first impression that will hopefully enable sustained interaction in whatever capacity.

1. Make eye contact and make sure they feel utterly comfortable. This will help convey a degree of confidence. It also helps assure that they feel as though you are fully engaged and respect the elements they are corresponding about. Especially with organizational interactions; because you want them to feel completely confident in your ability to aid them along the way. I would say that your initial reaction towards a person will create a lasting persona, which may be challenging to change once the thought has entered their mind.

2. Stand up and shake their hand. This documents your willingness to truly connect with them and allows you to establish common ground from the commencement of your dialogue. You can even impress them with the hand shake alone, depending on the firmness of your shake. Practice with your close associates and make sure they would be willing to work with you, based on the demeanor and attitude that your represent. You may not think this can be illustrated with a mere hand shake, but you never know.

3. Ask them if they need anything and assure them that they are the focal point of all your energy. This will allow them to see your utilitarian nature and willingness to help. People want to feel as though your relationship or pending interaction is valuable from your perspective. The goal should be to convey a degree of professional and maturity, regardless of the avenue for connection. It could either be regarding personal matters or even a professional acquaintance; it really doesn’t matter and you should strive to remain affianced nonetheless.

4. Follow-up and make sure to thank them for their time. People love to hear that you fully appreciate their ability to meet and take time out of their busy day. We all more than likely have families and a collective of obligations, which can make it difficult to allocate time towards opposing individuals. This can be especially challenging in the digital world that we live in. Even if it is merely a phone call, it is better than nothing. Personally I would recommend a hand written note or email expressing your gratitude. They won’t necessarily expect it, but maybe you will make their day slightly more optimistic.

Just remember that communication can be a vehicle to success or even impediment. Remain confident and never doubt your ability to connect with people from varying perspectives. At the root of it all, we are all human beings and we require others to fully experience life.

The Overwhelming Benefits of Social Media

As cliché as it sounds, you never know until you try.

This day in age it has become increasingly important for businesses to harness social media. You don't necessarily need a perpetual approach either, but at least give it a try and see where the outreach takes you. It is also relatively effortless and economically feasible as well; it only requires time and dedication. Not to mention, the benefits overwhelmingly outweigh the time and energy that organizations must be prepared to devote towards the social ecosystem.

The social media environment is constantly evolving and changing as well. As this occurs, social media continues to become increasingly connected to business and the way in which it is conducted. Despite the juxtaposition of social media and social businesses, the phenomenon remains relatively new and wasn’t even part of the picture ten years ago. As a result, it can be challenging to decipher what is to come and where the world of social media is headed.

Regardless of the direction that social media may travel, I am intrigued by the possibility of what’s to come and where the trends will ultimately lead. However, even with excitement there comes a degree of obfuscation. One can never truly predict the course of time, and we will have to wait to see where the process goes next. Personally, I think that location-based networking services will continue to expand and increase the overall level of personal transparency. For example, Foursquare would be classified as a geographical social media network.

Moreover, if companies neglect to commence a social media strategy, they may be failing to connect with a niche portion of the population. This niche segment could potentially become customers, which may even help cultivate more customers, merely through word-of-mouth marketing. All-in-all, I believe the benefits of social media are hard to decipher and classify. However, I wanted to showcase an assortment of ways that social networking can benefit companies of all sizes. Who knows, maybe you will experience the benefits first hand and create a tangible way of classifying your own social advantages.

The Three Benefits of Reaching Out -- Socially and Strategically

1. Transparency -- Companies now have the ability to be more open than ever and connect with customers in mere seconds. It can also function in a reverse manner, with individuals being able to communicate with companies online, aside from the barriers of an organizational hierarchy. For the most part, prospective customers want to feel as though companies have the utmost credibility and conduct business in an honest fashion. With this in mind, social media can be an avenue to accomplish this, by opening the gates of communication to any individual that would like to correspond directly with the company.

2. Awareness -- Businesses can build an online identity, which hopefully generates more involvement from ordinary individuals. Social media can also be a primary avenue for news on events, contests and information that correlates the organizational mentality and overall mantra. This will allow companies to control the message and the fashion in which they convey themselves. Ideally companies want to present themselves in a professional manner, plus social media can help document the tech savvy nature of an organization, by showcasing their ability to utilize online avenues of expression.

3. Special deals and contests -- Ann Taylor for example is using Foursquare in a recent effort to harness social media platforms. Their campaign specifically allows individuals that are mayors at specific locations in New York City, to receive 25% off of their total purchase. Depending on the successful of their campaign, they may even attempt to expand the approach to all stores nationwide. Not to mention, there are specific social media programs that will allow to trigger messages at specific times. By having the option to schedule a message, businesses can determine when they would like prospective customers to be made aware of certain information. This means that social media in a sense, is more tactical than ever.

Business can also establish credibility, integrity and a degree of trustworthiness, merely by interacting with a niche portion of the population on-line. Obviously it needs to be in a positive and helpful manner, which will help yield the results that companies are striving for. Nonetheless, a companies’ approach is generally dependent on their particular organizational mantra and overall goal structure.

All-in-all, businesses should consider commencing a social media strategy, if of course they haven’t already. The strategy doesn’t necessarily need to be perfected from the onslaught either. Through time and social participation, businesses can literally generate a social prescription for the company, which speaks from experience and contains a frame of reference for comparison.

This prescription will hopefully become a remedy for the company and involve a transformation, once businesses have an understanding of the landscape they are working with. Just remember, there isn’t necessarily an incorrect way to conduct social marketing – just give it a try and see what happens. There are no rules to abide by and the conditions are still relatively new.

Image Credit: Social Media Marketing -- Enough is Enough by: Jennifer Mattern - July 2009

Fast Company: The Influence Project

I am involved with the Influence Project and would truly appreciate your help. The favor would involve going to the link that is included below. Once you access the link, you will have the opportunity to vote for me. As a result, I can expand my influence and hopefully move up the ranks. By no means feel obligated either and please feel free to help at your earliest convenience. Just so you know, the landing page takes a while to load and retrieve the relevant information.

Fast Company: The Influence Project Link — Vote Here

Thank you very much in advance for your help and hopefully everyone has a great upcoming weekend.

Tips for Remaining Professional with Social Media

At some point, I believe we will all be expected to be fluent in social media. From my perspective, this means that we will basically be unable to stay truly connected without it. This naturally leads one to question—if social media is beneficial to those involved with it, or if it will create more of a divide amongst individuals who don’t have access to the Internet on a daily basis.

What do you think? Is social media overall beneficial or detrimental to society as a whole? I guess it may be challenging to draw a conclusion right now, but throughout the course of time, I would have to assume this question will come to the forefront. Take a minute and think about it for yourself, what would you be doing with all your extra time, if social media wasn’t occupying some of it?

This doesn’t necessarily mean that individuals should stop using social media. I just think it is merely important to consider the logistical reasons for a certain behavior, regardless of what it is; especially when the behavior is substantially time-consuming and may inhibit your personal relationships.

I think it will be especially prevalent, considering the vast amount of people who are just commencing social media as we speak. These individuals haven’t even thought of the implications of their networking behavior. Not only could the negativity of social media correlate to privacy issues, but I think it could also be damaging to an individuals’ innate mentality and connection to the physical world.

Hopefully it doesn’t go this far, but the new technological obsession has already transformed the definition of staying connected. At the moment, there is no mechanism or equation for predicting the future of social media and as a result, time will be the only indication about where social media networking goes next.

Not only do I think it will be important for personal use, but I also think it will become an obligation for businesses. I believe it will even become a necessity, regardless of the type of business that an individual is currently operating or working for.

Moreover, I think this will soon become a reality, because organizations need to reach prospective customers where they interact with each other, and for the most part, I would say this interaction is continually growing on social media platforms. I also don’t see the trend changing in the near future, so prepare for the social media landscape to be somewhat constantly present.

This is why I believe it is essential to join the social conversation, because without it, it may become increasingly difficult to stay truly connected. Not only to your close friends, family and loved ones, but also to the businesses that offer special deals online. It may also become more strenuous to find career opportunities and prospective employment, without showcasing your talents, education, skills and goals online.

This day in age, more businesses are utilizing social networks to recruit employees. However, some individuals are eliminated merely based on the information that potential employers discover. Don’t fall into this trap. Make sure if you are going to use social environments, that all of your information is reasonable and work appropriate, pictures included. Employers don’t want to see images of you behaving in ways, which they would classify as immature. Use your best judgment and strive to maintain a degree of professionalism.

With this in mind, a majority of businesses have already made a push to incorporate a social marketing strategy. Depending on the particular organization, it could be a social strategy that yields success or failure. However, one will never know the implications unless they try. It could ultimately enhance business operations and in a sense, be a compliment to the overall business manta and economic condition.

For those who haven’t established an online presence, now may be a convenient time to consider one. Who knows, you may prospectively harness individuals that may be beneficial to you in the long run. As cliché as it sounds, you never know until you try. 

Especially since social media and blogging are instantly available and free; this presents an ideal option for companies to facilitate people, who could become future customers in a mere effortless fashion.

Nonetheless, social media shouldn’t be driven by making more money. It should be viewed as merely a benefit to the business strategies that have already been working. It isn’t that time consuming either and it is easier than ever to cross-post on multiple social networks. So why not give it a try and start reaping the benefits of digital interaction?

Image from socialnomics.files.wordpress.com

Will Advancing Technology Destroy Interpersonal Communication?

I remember a more simple and un-embellished time, even unpretentious as far as I am concerned. A time when people weren’t constantly updating their Twitter accounts, communicating with their friends via Facebook, staring at a small screen with intrigue and arguably isolating themselves from the tangible world.

Personally, I cannot judge because I constantly fall into this trap and even find myself updating various social platforms simultaneously. Even though I continually use social media, I can still see the potential for digitalization to destroy the nature of interpersonal communication.

With individuals constantly expressing themselves through digital channels, will they even be able to connect with people on a personal level, aside from the barriers of digital concealment?

Furthermore, with more and more people utilizing innovative technology, we will eventually see the destruction of personal communication skills? What do you think? Have you ever considered this possibility?

I am not sure if this question has ever come into your own mind, but I thought it was a valid one to consider.

Anyways, this day and age it is hard to go anywhere without seeing evidence of digitalization. We cannot seem to escape the social and technological revolution, even if we try. Whether it’s an I-Pod, I-Phone, I-Pad, Blackberry or opposing personal hand-held device — people just cannot seem to function without a constant connection to the multi-media world.

Moreover, individuals have the ability to stay in contact with people like never before. At the same time, we continue to ride the wave towards increased technology and maximized innovation. Time will only tell what will happen and where the road of technology will ultimately head.

I am by no means questioning the advancement of technology; I am merely pondering the end result of this new obsession. Will there be a down side or will it remain optimistic?

Can we continue down the road and maintain the yielding of benefits for society? Or will the reality of communication amongst individuals be eventually tarnished?

Please join the on-going conversation and let me know what you think.

The Importance of a Social Media Strategy

Social media continues to become increasingly connected to business and the way in which it is conducted. Despite the juxtaposition of social media and social businesses, the phenomenon remains relatively new and wasn’t even part of the picture ten years ago. As a result, it can be challenging to decipher what is to come and where the world of social media is headed.   

Regardless of the implications, I am intrigued by the possibility of what’s to come and where the trends will ultimately lead. However, even with excitement there comes a degree of obfuscation. One can never truly predict the course of time and we will have to wait to see where the developments in digital technology occur.

Nonetheless, social media has already brought about innovation and has even changed over time to become more user-friendly. Individuals now have the convenience of updating one aggregate site, which will post a message on a collection of different social environments.

Who would have thought this could become a reality in the digital world, especially considering the social media advent is to some extent, still in its youth? Even though it may seem unexpected, the ability to cross-post is evident and I don’t believe it’s going anywhere in the near future; at least as far as I am concerned.

For example, I facilitate posts with HootSuite and Ping.Fm, which allows me to maximize efficiency, by taking less than five seconds to express my ideas on approximately fifteen social websites, simultaneously. In my case, the updates generally include Facebook, Twitter, MySpace, Bebo, Orkut, Digg, GoogleBuzz, Delicious, Friendster and LinkedIn, just to name a few.

 Social media has also continued to become more interconnected. This means that most platforms have the option of syncing with other sites. I even have the option of connecting my blogs to HootSuite as well, which can create a haven for news aggregation, information and continual communication.  

Moreover, social media junkies can continue to update their status and post a message on as many networks as they would like. This can even be more beneficial for businesses; they can have one individual responsible for social marketing and allow that individual to do it with utmost convenience and efficiency.

HootSuite even allows you to schedule messages periodically. This means that businesses can determine a network strategy and post messages automatically, regardless of the time of the day. With this in mind, organizations can specifically target messages to individuals that are time-sensitive and relevant to the business itself.

The reason this is so important, is because social media doesn’t necessarily influence sales or participation; it is more of a vehicle to increase recognition, awareness, web-influence and potentially SEO (search engine optimization).

Business can also establish credibility, integrity and a degree of trustworthiness, merely by interacting with a niche portion of the population on-line. Obviously, it needs to be in a positive and helpful manner, to yield the results that companies are striving for. Nonetheless, a companies’ approach is generally dependant on their particular organizational mantra and overall goal structure.

All-in-all, businesses should consider commencing a social media strategy, if of course they haven’t already. The strategy doesn’t necessarily need to be perfected from the onslaught either. Through time and social participation, businesses can literally generate a social prescription for the company, which speaks from experience and contains a frame of reference for comparison.

Basically, this prescription will become a remedy for the company and involve a transformation, once businesses have an understanding of the landscape they are working with. Just remember, there isn’t necessarily an incorrect way to conduct social marketing – just give it a try and see what happens. There are no rules to abide by and the conditions are still relatively new.

 

Twitter : @RJSchoenefeld

Contributing Blogger on Social Email Marketing

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The Best and Worst Small Business BlackBerry Apps

The Best and Worst Small Business BlackBerry Apps. http://bit.ly/9oXlGc. Source: Gene Marks